Pricing Strategies: Mastering The CMA (PSA Certification Course)

Register for the Pricing Strategies:
Mastering the CMA course.

The key to competitive home pricing is becoming proficient at comparative market analysis (CMAs).

In the Pricing Strategies: Mastering the CMA course, you will learn how to evaluate the existing real estate market to take the guesswork out of pricing homes.

Designed for real estate professionals at all experience levels and those working with either buyers or sellers, the National Association of REALTORS® PSA (Pricing Strategy Advisor) certification provides a framework for understanding:

  • The purpose and benefits of CMAs
  • Terminology of pricing and valuation
  • The Code of Ethics as it relates to pricing
  • How to identify appropriate comparables, and where to find information about them
  • The role of supply and demand in pricing
  • How to adjust comparables
  • Specific challenges and special situations in making adjustments
  • How to guide clients through the CMA
  • How to work with appraisers
  • How to hone your pricing skills and practices
Member Benefits
  • Use of PSA logo and name
  • Downloadable PSA Certificate
  • Customizable Press Release
  • PSA Customizable Marketing Materials
  • Monthly e-newsletter
  • Facebook private networking group
  • PSA lapel pin available for purchase through theREALTOR® Team Store
  • After the initial application fee of $179 is paid, there are no annual certification dues (although you must maintain membership in NAR to use PSA)

Monday, September 18, 2017

8:30am - 4:30pm
RACM, 492 Washington St., Auburn, MA 01501
Peter West

Early Bird Registration
(before September 1st):
Regular Registration
(after September 1st):
$125.00(RACM Members)
$135.00(REALTOR® Members)

Includes Lunch - Sponsored by:

EARN 2 CE Credits

Please contact Amy Murray at 508-832-6600, for more information or click the "Register Now" button below to register.